Sales Geek was founded to change the way the world perceives sales

Sales Geek has launched in America and we are looking to help businesses of all sizes to grow and prosper.

Our experienced sales trainers are some of the best sales consultants in the industry but they have also sat exactly where you are now. They have been successful Sales Leaders and Business Owners so they understand the commercial pressures of running a team or business and offer quick and practical help to get you more sales.

We can collectively draw on hundreds of years of sales consultancy expertise and sales training experience to ultimately give you a delightfully fresh and Geeky insight into top level sales performance.

If you are looking to grow your sales then you are in the right place as our team of sales trainers and sales consultants have developed over 15,000 people in the UK and have quickly become know as the ‘go to’ company for sales training.

We are also the only sales training and consultancy company to have a dedicated app with hundreds of sales training videos and we add new ones on each week.

Meet the Geeks

Richard Few - CEO of Sales Geek

Richard Few

Chief Geek and Founder

Richard founded Sales Geek to change the way the world perceives sales and make world class sales leadership available for everyone not just large corporations. He has led from the front as the Geeky team has grown and flourished and won multiple awards for our ground breaking work. Weekends are for family, Reggie the bulldog and the rugby pitch, not always in that order. You might say that as a rugby player as well as a Sales Geek he specialises in conversions!

Geek Value: Do the right thing

Lucy Few - Operations And finance

Lucy Few

Chief Happiness Geek Director

Geek Director Lucy is the Geek you’ll deal with when we get to sorting contracts and invoices. She is also our wellbeing Geek and the person we all turn to for a plaster on a grazed knee or a well earned duvet day. Somehow she manages to be both hyper organised, caring and approachable. She’s the one you’ll hang out with most on a night out, she’ll dispense wisdom to sort your life out and keep you amused with innuendo aplenty. She is devoted to her two boys, Ellis and… Richard!

Geek Value: Geek’s care

James Denny - Strategy Director

James Denny

Strategic Director Geek

James is our Chief Strategy Geek Director and our Dove from above. In the dim and distant past he used to be a sonar operator in the Navy and knows a few bleeping things about sales and business growth too. Over the last decade, James has helped sell businesses for over £700m. You can find him hosting our Strategy Thursdays. Geeks find him everyday, like a benevolent child-catcher, ladened with sweets, cakes and goodies. James puts his strategic brain to use on the tennis court where his best laid plans are usually undone by his failing body!

Geek Value: Be Brave!

John French - Marketing Director

John French

Group Marketing Director

John is a Geek Director and our resident Marketing Geek. A keen fisherman, John is patient, safe in his knowledge he has the right digital bait on his hook!! Having advised clients for over 15 years, there isn’t much he doesn’t know about generating leads and driving sales. He has worked with clients of all sizes to generate multi-award winning, results-driven, campaigns. He enjoys spending time with his family and naturally squeezes in a bit of fishing at every opportunity.

Geek Value: Change the World

Graham Campbell

Creative Geek (Formerly known as Secret Geek)

Some said that Secret Geek is half Canadian, was once kidnapped by Norwegians in Paris and snogged a Hollywood actress. Many said that’s all made up nonsense. All we know, is that he is our constantly creative Geek. If in passing you have noticed the Sales Geek brand or liked, shared or commented on our social media then that’s our Secret Geek sauce working its magic. Graham is delighted to finally be “out of the Geek closet” and can’t wait to crack on as an official Geek. Outside of Geeklife he is kept on his toes by two boys and their endless stream of sporting activities.

Geek Value: Geeks are Brave!

Melaine Horrocks - Learning And Development

Melanie Horrocks

UK Franchise Trainer Geek

Melanie is one of our Learning and Development Geeks. She has over 15 years sales experience and is like me and you – with a dog named Boo, who was rescued from a drugs den! For 6 years she helped run her family’s chicken farm, but you should never expect “poultry” returns from her training, in fact we think you will “l’oeuf” it. Fowl and obscure 70s pop references aside, Melanie is a pocket dynamo with an infectious personality and sneaky ninja training skills that will delight your sales team and get serious results.

Geek Value: Change the world

Tom Crook - Sales Manager

Tom Crook

Geek Sales Manager

By day Tom worked in advertising sales with some of the biggest hotel brands around from the Four Seasons to Shangri La, providing his demanding clients with sensational customer service and even better ROI. By night Tom was Dean Martin in a successful Rat Pack tribute act. So when he met the Geeks and felt the bells “ting-a-ling-a-linging” he knew (as did we) “That’s Amore!” Tom has such rare sales skills that he heads up our own sales function!!! Away from the madding crowds, Tom loves spending time with his family because he obviously understands that: “You are nobody ’til somebody loves you

Geek Value: Volare!

Ben Blackman - Relationships And Partnerships

Ben Blackman

Relationship & Partnership Geek

Ben has 20 years senior management experience across multiple sectors focussed on developing partnerships that truly add value. Which is perfect for his role at Geek. Whether you are a client or a franchisee, Ben is going to be your new best friend, dedicated to looking after you with the utmost care and quality. Ben claims he can milk a cow (we don’t want to milk it, think that’s ‘udder‘ rubbish). He has a 100% winning record in dance competitions and is so proficient with a guitar he estimates he can proficiently play 72% of 97 songs on guitar!

Geek Value: Geek’s care

Sana Malik

Sales Executive Geek

Sana is our Sales Executive Geek. To be a salesperson for Sales Geek takes a special kind of person. It’s like being in charge of Christmas decorations for Santa – it’s a big deal! As a Mixed Martial Artist and trainer she definitely has the background to succeed at Geek. Always ready to “ground and pound” the phones, she certainly won’t “choke” as she “clinches” deal after deal. In her spare time Sana is writing her first novel, blending different cultures and mythologies into a spectacular fantasy. Sounds a bit like the day job really!

Geek Value: Get **it Done!

Amy Vanheste - Office Coordinator

Amy Vanheste

Office Coordinator Geek

After nearly twelve years working in sales for a large bank, Amy took redundancy to spend more time with her young family and build up a childcare business. Latterly, she has lent her creative talents to contributing articles for an online magazine and editing her friend’s successful series of erotic books. It certainly gives her a unique perspective. Amy has quickly got into the ‘swing’ of things at the Bunker and fortunately hasn’t handcuffed anyone to their desks yet. We hope she continues to get a ‘buzz’ out of her Geeky work, we are definitely looking for a long-term relationship.

Geek Value: Change the World

Adrian Meakin - Sales Geek Franchise ( Amazon Specialist )

Adrian Meakin

Amazin' Geek

Adrian is our Amazin’ Geek with more than 10 years of experience selling on the biggest online sales platform in the world, Adrian recently sold one of his brands for a 6-figure sum and now helps people create thriving Amazon businesses. One recent client really hit the ground running, making over £1000 net profit PER DAY until he quickly sold out of stock! Few people know more about selling on Amazon. Adrian is a past winner of the Weakest Link and member of MENSA. There is no one better placed to improve your sales IQ and help you Chase your dreams, ensuring your Amazon experience isn’t Pointless.

Geek Value: Change The World

Jonathan Whitby - Sales Geek Franchise Cheshire East

Jonathan Whitby

Sales Geek (Cheshire East)

Jonathan has spent the last 6 years at a UK senior management level of a little known company called Tesla – or at least they were when Jonathan quit his safe, secure, successful, job of 17 years to join them. Jon helped them grow to be the number 1 EV market in Europe. He is ideally placed to give your Cheshire business the spark it needs to be successful. On the weekend he coaches his son’s football team but doesn’t even have his initials on his tracksuit, so we’re not sure that counts. He lives with chronic neck pain developed over years of watching his beloved Stoke City. However, there is nothing “long-ball” about Jon’s sales tactics.

Geek Value: Get **it Done!

Darren Neill - Sales Geek Franchise East Lancashire

Darren Neill

Sales Geek (East Lancashire)

Darren has been in sales for over 30 years and at director level for the last 15, ranging from vice president of global sales, through managing director roles at 2 start ups, taking them from zero to a million sales inside 3 years. Darren loves gardening and crossfit and is a rowing coach, which makes him a lean, green, rowing machine in our book – that’s quite an image! As an olympic weightlifting coach too, his commitment to fitness is almost as obsessive as his commitment to the perfect, perpendicular lines of his lawn. So East Lancashire businesses, you need to snatch up Darren before your competitors do, he’ll help you clean your pipeline (and more) and he’s certainly no jerk!

Geek Value: Be Brave

Lisa Ansell - Sales Geek Franchise ( Sales Trainer )

Lisa Ansell

Your Sales Trainer

Lisa is Your ‘Geeky’ Sales Trainer. Described as the female Harvey Spectre (The Best Closer in the City: Suits) she is the world’s most reluctant salesperson. So much so that she wrote the book on it; literally, authoring, “Pull NOT Push – A revolution in selling for people who hate it!” With far more years sales experience than she really wants to reveal here, she is a Rugby playing, Mountain biking, Kayaking, Surfing, Disco dancing Grandmother. So it doesn’t matter if your business is looking for more conversions; or seems to be pedalling uphill; if you’re up a creek without a paddle, riding a wave of success or just down to boogie the night away: Lisa’s got you covered.

Geek Value: Change The World!

Aaron Sussex - Sales Geek Franchise North Wales

Aaron Sussex

Sales Geek (North Wales)

Born into a family of Engineers, Aaron followed in well trodden footsteps before swapping his overalls for a suit whilst working at Henkel EcoLab. He spent 14 years there working through various leadership roles eventually being responsible for growing a £1.2bn business across Northern Europe. Do You Want to Know A Secret? Aaron used to be a right handed Paul McCartney in a Beatles Tribute Band. He knows that being in business can be a Long and Winding Road and sometimes when you’re working Eight Days A Week you need Help!, Yesterday. You Can Work It Out with Aaron, he can Hold Your Hand to help you Get Back to a thriving business.

Geek Value: Always Be Learning!

David Mercado - Sales Geek Franchise Manchester

David Mercado

Sales Geek (Manchester)

David is our South African born Geek. He has more than 20 years senior sales experience, managing local and global accounts, developing new markets and establishing successful new revenue streams from the USA to the Middle East. A successful sportsman, David played baseball in the 2003 Big League World Series and was scouted by the Atlanta Braves. After injury curtailed his ambitions to play in MLB he went on to play for GB and now plays recreational golf as a low single figure handicapper. So if you need help with your sales pitching, there is literally no one better placed. He will cover all your bases and help turn your prospects into home run clients!

Geek Value: Be Brave! (it had to be really)

Jerry Meldrum

Sales Geek (South West London)

Jerry has over 20 years experience in sales leadership roles across the public and private sector, including international roles that saw him jetsetting to such glamorous destinations as Kazakhstan. Latterly his work has been in the education sales sector as a Director, he has even been the Principal for an English language school! Jerry loves his Crossfit, but his passion lies in choral music, where he is a member of no fewer than 7 choirs across London, including the prestigious Bach Choir, where he is a Tenor 1. So if business is a little “Adagio” and you are looking to “scale“, then don’t miss a “beat” in working in “harmony” with Jerry, he will be “key” to your success.

Geek Value: Always be Learning

Aaron White

Sales Geek (Bolton)

Aaron comes to Sales Geek directly from Therabody (home to some of the coolest endorsees on the planet) where he was the Sales Director for Europe. He spent 8 years as part of the Adidas Group in the UK, so it should come as no surprise that Aaron in a sports nut with a particular penchant for endurance sports. He competed in Iron Man UK in 2018 and it’s his ambition to finish in the top 3 of his age group and have the opportunity to compete in Hawaii. If all that sound too energetic for you, then no problem? Aaron’s extensive sales knowledge and experience will help your business become a lean, mean machine in no time.

Geek Value: Change the World!

David Poole

Sales Geek (Coventry & Warwickshire)

David comes to Sales Geek from Coventry via Copenhagen where he was FedEx’s Director of Sales Development & Education for Europe. Most of us when we leave a position like that might take on a project; some gardening, golf, maybe some light woodworking? David decided he would help launch and run the HMV Empire in Coventry. Ed Sheeran on opening night was a highlight as was helping get Elton John’s grand piano on stage – via 5 flights of stairs! With a background like that we know David will definitely boost your  performance & delivery.

Geek Value: Change the World!

Pippa Tait

Sales Geek (Shropshire)

Pippa, born and bred a Shropshire ‘Lass’ has been ’round the Wrekin of senior sales roles. From Turkey to Kosovo she’s always returned to the spires and farms of her “blue remembered hills”. Pippa is not your average Sales executive. 20 years of selling into the NHS means there isn’t much she hasn’t seen, not much she can’t overcome, no kafkaesque bureaucracy she can’t penetrate. She is Tenacious D of Dorrington, the sales specialist of Shrewsbury and the Geek of Gobowen. A supermum, no ordinary Sales person, perfectly placed to help the businesses of Shropshire flourish like an A.E. Housman climbing rose.

Geek Value: Geeks Care

Peter Barclay

Sales Geek (Glasgow West)

Once upon a time in West Scotland a boy drops out of Uni to start working at a bike hire centre. Over the next 12 years he turns that business into a diverse multi-million £ enterprise. Boy meets vet, they fall in love and move to Blackburn, Lancashire. Boy begins working as international sales director for PLC companies selling innovative street furniture and road safety products. Boy and vet return to Scotland to raise a family. Boy becomes a consultant and Group Sales Director of a family business, driving growth into new markets and doubling their workforce in the middle of a pandemic. A typical Geeky story!!! That’s Peter, a Geek that walks the walk: he has been right where you are now and has the tools to help All Businesses Great and Small!

Geek Value: Change the World!

Campbell Mclean

Sales Geek (East Midlands)

Campbell has been a Sales Geek in everything but name for years. He grew up obsessed with Sir Harvey Jones’ “Troubleshooter” programme and the processes around business transformation. His leadership experience is wide ranging across operations, finance, sales, procurement and customer services and he has consistently driven change and revenue growth in diverse sectors from orthotics to bathroom products. Amidst his successes Campbell insists that a career highlight was delivering successful product training inside a toilet! Outside of work he is Akela for a local cub scout troop. So whatever your business, we promise Campbell will always do his best, provide relief for your organisation and leave you feeling flush!

Geek Value: Geeks Care

Hayden Fox

Sales Geek (Sheffield)

Hayden’s journey to Geekdom began in engineering with highlights that included working on the Aston Martin DB7, which in our view makes him part James Bond – Double Oh – 3.5! His 20+ years senior sales experience ranges from running hugely successful bars to being responsible for growing business into new markets including selling parts into the military (for Challenger Tanks) and for Ocado’s autobots! So if you want help in turning your business into a high performance machine, finely tuned for its environment, then Hayden is definitely the man for you. Away from work Hayden has hung up his football boots and now spends his time watching his daughter tread the boards at the Wakefield Royal Theatre.

Geek Value: Get **it Done

Our Values

What does it mean to be a Sales Geek? What can you expect when you work with us? SalesGeek© has a very clear strand of DNA that runs through all of us, which all adds together to form the anatomy of a Geek.


Compassion starts at home. Being a Geek is belonging to a tribe. We look out for each other and that attitude transfers to our clients.


Geeks speak up for what’s right rather than what’s easy. We are committed to a high standard of personal conduct and have the courage to make tough decisions.


If we aren’t having fun doing it then why bother? Geeks strive to transfer that innate sense of fun to our guests, clients and Geekophiles.


Procrastination is the thief of time. Time is our most precious asset, why waste it? Geeks commit to something, then do it.


A Geek is never comfortable. We are genuinely excited to learn new stuff and adapt and thrive within an ever changing world.


Our company was founded with the mission to: "change the way the world perceives sales". That mission has not faltered and each Geek has a contribution to make in realising it.

What we are currently up to

Introducing Our New Sales Geek Brand Sales Geek are growing and changing as we grow. Sales Geek is almost 5 years old. That has always been a key milestone in our heads ever since our birth in our Geeky back bedroom. We knew that a half of all businesses fail inside their first half-decade* and like everyone else we wanted…
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In March this year (it seems so long ago, already), Melanie Horrocks took her life in her hands, entered the Geek Bunker and joined the team as Learning and Development Geek. With over 15 years of sales experience in a variety of roles, she was keen for a new challenge. Sales Geek had always been on her radar, but when she attended a training course herself, it opened her eyes to the what training could be be when done right, in a word it was “fun”.

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New Recruits: Meet our newest Geeks Darren and Simon

NEW GEEKS ON THE BLOCK New Geeks are joining the revolution all the time. The block is getting quite crowded! Earlier this month we welcomed Tom and Jonathan, this time we are delighted that Simon and Darren have joined Team Geek. Simon joins us as our Recruitment Geek, leading our expansion by finding new Geeks…
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Geek News (JUNE 2021)

The Sales Geek App FREE SALES TRAINING: DELIVERED! The Year Sales Changes Forever! Sales Geek Launch Free Sales Training App You may have heard we are changing the sales world, again, and this time it’s free. We are thrilled to launch the world’s first free sales training app. We have revamped the The Sales Geek…
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Top Tips for Public Speaking with Matt Simmons

About The Author Matt is our Digital & Training Geek. From celebrity accounts to seven figure businesses Matt has woven his magic. Formally a lighting technician on the sets of Jersey Boys and Shrek the Musical, his specialist knowledge will help illuminate your e-commerce business. Matt organises all our online training content both on the Hub…
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Geek News (April 2021) NEW STARTERS

Interested in owning a Sales Geek Franchise? Get a prospectus today Fill out the form at bottom of the web page! We love sales, we will ***NGOTB***The New Geeks On The Block… We are delighted to introduce you to our New Geeks On The Block. No, our latest recruits are not Johnny, Jordan, Joey, Donnie…
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